Kraft Heinz and General Mills Commit to Eliminating Artificial Dyes by 2027

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Kraft Heinz aims to remove artificial dyes from nearly all its U.S. products by the end of 2027, enhancing safety and appeal.

Currently, about 90% of Kraft Heinz's U.S. products are free from synthetic dyes and FD&C colors.

General Mills plans to eliminate artificial dyes from all U.S. cereals and foods served in K-12 schools by summer 2026.

Both companies are responding to recommendations from U.S. health officials regarding the potential risks of artificial dyes.

The FDA permits 36 food color additives, including eight synthetic dyes, prompting these companies to invest in natural alternatives.

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