Disney+ and Hulu Announce Price Hikes Amid Subscriber Growth and Kimmel Controversy
Disney+ and Hulu are raising subscription prices by $2-$3 across most plans, effective late October, following an industry trend. This comes as Disney's streaming services report 207.4 million subscribers, amidst controversy over Jimmy Kimmel's suspension.
New York Daily NewsDisney to raise prices on streaming services amid Kimmel pushback
ARS TechnicaDisney decides it hasn’t angered people enough, announces Disney+ price hikes
CBS NewsDisney raising streaming prices for Disney+, Hulu and ESPN
Fox BusinessDisney raising prices for streaming services
Overview
Disney+ and Hulu are increasing subscription prices by $2 to $3 across most plans, including ad-supported and ad-free tiers, effective October 21, 2024, continuing an annual trend.
This move aligns with broader industry trends, as other major streaming services like Netflix, Peacock, and Apple TV Plus have also implemented price hikes this year.
Despite impending price increases, Disney's streaming platforms, including Disney+, Hulu, and ESPN+, collectively boast 207.4 million subscribers, with Disney+ adding 1.8 million in Q3.
The price adjustments occur amidst controversy for Disney, including backlash and subscription cancellations following the indefinite suspension of Jimmy Kimmel's late-night show.
Hundreds protested at Disney Studios in Burbank, organized by the Writers Guild of America West, advocating for free speech in response to Disney's decision regarding Kimmel.
Analysis
Center-leaning sources cover this story neutrally, focusing on informing consumers about Disney's upcoming streaming price increases. They present factual details about affected plans and effective dates, while also contextualizing these changes within broader industry trends where other streaming services are also raising prices. The reporting avoids loaded language or taking a stance on the increases.