Brand Debuts Beirut-Made Faux Fur Coat With Three-Tier Fringe
A custom faux-fur and wool three-tier fringe coat, from the brand's autumn/winter 2023 collection, was designed and fully produced in Beirut, Lebanon by local artisans.
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Overview
The brand unveiled a custom coat incorporating faux fur and wool, notable for a three-tier fringe design featured in its autumn/winter 2023 runway collection.
Production occurred entirely in Beirut, Lebanon, underscoring local manufacturing with materials and craftsmanship executed within the city’s workshops and studios.
The piece was part of the brand’s autumn/winter 2023 line, presented alongside other seasonal items reflecting the label’s evolving aesthetic and material choices.
Designers emphasized a combination of ethical material choices and artisanal techniques, using faux fur to mimic traditional luxury while supporting local manufacturing.
The coat’s Beirut production highlights the brand’s supply-chain focus and may influence consumer perceptions about regional craftsmanship and sustainability in fashion markets.
Analysis
Center-leaning sources frame this story by emphasizing the cultural and political significance of Rama Duwaji's fashion choices. Through language choices like "representation resonates" and "fashion communicates," they highlight her clothing as a statement of identity and solidarity with Middle Eastern designers. The coverage prioritizes her stylist's perspective, underscoring the narrative of empowerment and community strength.