Jeff Sperbeck, Longtime Agent and Partner of John Elway, Dies at 62 After Golf Cart Incident
Jeff Sperbeck, a former agent for NFL's John Elway, has died following an injury from a golf cart accident at a California resort; investigation ongoing.

John Elway’s longtime business partner dies after golf cart incident

John Elway breaks silence on agent's death after golf cart crash

John Elway's Former Agent Dies After Falling Off Golf Cart Driven By NFL Legend: Report

Jeff Sperbeck, former agent for John Elway, dies after injury at 62
Overview
Jeff Sperbeck, 62, former agent and business partner of NFL legend John Elway, died after a golf cart accident in La Quinta, California. Sperbeck was driving with Elway when he reportedly fell, sustaining critical head injuries. A well-respected figure in sports management, he represented over 100 NFL players during his career and co-founded the 7Cellars wine company with Elway. Elway expressed profound sadness over Sperbeck's death, extending condolences to his family. The Riverside County Sheriff's Office is currently investigating the circumstances surrounding the incident.
Analysis
Jeff Sperbeck, a longtime business partner and agent of John Elway, died at the age of 62 following injuries sustained from a fall off a golf cart driven by Elway. The sheriff's department is investigating the incident further.
Sperbeck's notable career included managing over 100 NFL players and being instrumental in Elway's off-field business ventures, including their joint wine company, 7Cellars.
Elway expressed deep sorrow over Sperbeck's passing, highlighting their friendship and the impact Sperbeck had on many lives.
FAQ
Reports indicate John Elway was driving the golf cart at the time of the incident, though official statements have not confirmed this detail.
Sperbeck suffered a traumatic brain injury after falling from the golf cart, which led to him being placed on life support before his death.
Sperbeck and Elway co-founded the winery 7Cellars in 2015 alongside winemaker Rob Mondavi Jr., and previously worked together in sports marketing firms.
Sperbeck managed Elway’s career and business affairs for over three decades, starting in 1990 during Elway’s tenure as Broncos quarterback.
The Riverside County Sheriff’s Office confirmed the investigation remains ongoing, with no further details released as of the latest reports.